Building a better bike share system
We want our system to remove the barriers to low-income residents and communities of color. We recognize that many of our residents historically have been underrepresented and underserved. They do not have access to a robust network of transportation options. We know we have to listen, elevate, and respond as we continue to build a better bike share for Boston.
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Bikes reliably available nearby
We are expanding our system footprint to include more neighborhoods. This is aligned with our Go Boston 2030 goals. We are adding service in more of Dorchester, Mattapan, and Hyde Park over the next year. We also will add more bike share capacity in job centers and dense residential areas.
Bike share is a natural complement to the MBTA's public transit system. We work with the T to make sure bike share stations are near transit stations. You can easily hop off the train and onto a bike for the next part of your trip.
We are making our system more reliable too. More stations will help us better meet the demand for bike share. Residents and workers should encounter fewer stations that don’t have bikes or docks. We’re working behind the scenes to improve the way our teams distribute bikes during the day.
Lower or end financial barriers
Bike share is public transportation. It is meant for regular use by our residents and workers. So, our pricing is structured with them in mind.
For just $109 per year, people can ride our bikes any time and as many times as they want. There are no additional fees for trips that are 45 minutes or under. That price works out to about $1 per trip for folks who use our bikes for two trips per week! For the occasional rider, it's just $2.95 for a 30-minute trip.
For many residents, a $109 one-time payment is out of reach. For people who can afford it, they have the option to make monthly payments of $11 toward that annual membership. For those who don’t want to commit for the year, a 30-day pass is $25. Each of these options offers 45-minute trips without additional fees. Discounted memberships are available to residents who participate in public assistance programs or who have eligible incomes:
- $50 for the year, or
- $5 for 30 days of riding (without an annual commitment).
Our mobile app is a great way to access our bikes, but it’s not required. People can use their key fob to unlock a bike. They can also buy a single-trip or a 24-hour pass at any station. Whether or not you have a smartphone or unlimited data plan, you can still get a bike.
Offer good jobs at good wages
Motivate, the contractor that operates our bike share system, is required to be an Affirmative Action/Equal Opportunity Employer. We also encourage them to cultivate a diverse and inclusive workplace that reflects our communities. This means that Motivate should recruit and hire:
- Boston residents
- women, people of color, and veterans
- immigrants and refugees
- people who identify as LGBTQ
- individuals with disabilities, and
- low-income people.
We also require that they submit annual reports on workplace diversity and activities related to that goal.
Motivate works with nonprofits like Christmas in the City, CareerLink (a service of Goodwill), and Bikes Not Bombs. They take part in job fairs to find local candidates for open positions. The operations staff are organized by Transit Workers Union Local 100. Our bicycle mechanics, station technicians, dispatch team, and re-balancers work under a contract that provides good wages and benefits. Half of the local management team are also women.
Communications and outreach
We are deliberate in the choices we make. The language, images, and people we use to portray bike share can dramatically affect perceptions. Whatever your background, your body type, or your gender identity, we want you to feel that “these bikes are for you.”
Over the years, we have built strong relationships with community groups across the City. They provide authentic voices for bike share in our neighborhoods. We encourage community leaders to share how bike share has added to their own transportation options. We also provide leadership development opportunities for those who want to build their skills. Community members have:
- led neighborhood rides on bike share
- staffed outreach tables at farmers markets and health fairs, and
- been featured as models in bike share posters in their neighborhoods.
We strive to break down language barriers to our system. We create materials in:
- Haitian Creole
- Portuguese, and
We are proud that our mobile app and kiosk interface function in both English and Spanish. We require that our call center can help people who speak many different languages. They can also take calls from people using MassRelay, or other text-based communications.
Thousands of people now rely on bike share to get around our communities. This includes a daily commutes and occasional trips. Our system needs to be available and affordable for years into the future.
In late 2015, we began a serious and in-depth effort to prepare our system for what’s next. We did a lot of research, including:
- looking at emerging technology
- holding countless conversations with other cities, and
- digging deep into our system's data.
We ran our financials to understand what we needed to invest in new equipment, in replacing old equipment, and in daily operations. We undertook a two-year procurement process to solicit feedback and proposals from bike share companies. This included technology developers, equipment manufacturers, and service providers. Read more about our process.
Today's Bluebikes is the result of that effort. We're proud that its operations are guaranteed to be funded, and not solely by user revenues. We're excited to expand its service area and add more needed bikes and stations, helping us toward our Go Boston 2030 goals.